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Purpose 101
Everything you need to know about purpose, sustainability and reputation. Learn how to build a purposeful business and how to spot purpose washing.
Are you flexing your reputation?
There is a direct correlation between your reputation and your bottom line so make sure you’re proactively managing it.
Reputation in a Post-Truth World
In a world where deepfake technology is mainstream companies have to work extra hard at building and protecting their reputation.
Who you are is more important than what you do
The simple truth that who you are is more important than what you do is as true for companies as it is for individuals….
How strong is your company's reputation?
We know it instinctively and it’s been proven empirically… companies with a strong reputation perform better. They attract and retain the best talent. Their…
Leadership Branding for Differentiation
Most companies fail to leverage one of their most compelling and distinguishable assets – their leadership. Business today is not about B2B or B2C…
The Reputation Game Has Changed
As the recent #MacroTrends report put out by the Reputation Institute says: “We are at a global strategic inflection point.” With so many macro…
CEOs Need to be More Visible and Engaged
Have you noticed the absence of local CEOs on LinkedIn?! I did a quick check of the top SA listed businesses and…
Radical Honesty and Crisis Communications
If you had $658 billion at risk would you make a plan? With two thirds of companies unprepared for a crisis and a far…
Your secret weapon in a recession
Stakeholders support companies that they trust – especially when times are tough – and strategic communications around your purpose is far more effective at building trust than big marketing campaigns.
What you really need to know in 2020 about reputation
The new year sees the release of numerous reputation / trust reports and countless trends predictions, issue watchlists and an avalanche of wise commentary…
Have You Hugged a Millennial Today?
Build your reputation by connecting with Millennials There are some fascinating findings in the Cracking the Millennial Reputation Code, released this week by Reputation…
#ReputationWithPurpose
So what is #ReputationWithPurpose and why is it important? Take a read here: Reputation with Purpose…
Your Reputation Is More Important Than Your Revenue
Small and medium size businesses are so preoccupied with chasing sales that they just don’t seem to have the head space to consider reputation…
Reputation and Purpose
Having spent the last week in conferences – one at GIBS on strategic communications and reputation and then the inaugural Africa Shared Value Summit…