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Purpose 101
Everything you need to know about purpose, sustainability and reputation. Learn how to build a purposeful business and how to spot purpose washing.
Five signs you need more Strategic Communications and less "PR"
With all the uncertainty in our political and socio-economic landscape, business confidence is nearly at its all time low. As with all things sentimental…
Who you are is more important than what you do
The simple truth that who you are is more important than what you do is as true for companies as it is for individuals….
Are you managing your internal reputation?
Most CEO’s understand the importance of proactively managing their external reputation, but how many make the same effort to understand and manage internal reputation?…
Ten Things Every CEO Needs to Know
The two most important days in your life are the day you are born and the day you find out why. Mark Twain In…
Radical Honesty and Crisis Communications
If you had $658 billion at risk would you make a plan? With two thirds of companies unprepared for a crisis and a far…
Communications metrics – don’t let them pull the wool over your eyes!
Last year I delivered a talk at GIBS on how to evaluate a communications campaign. When I told the audience of communications professionals that…
Dear boss, you are the problem
In an age of hyper competitiveness, global economic volatility and socio-political uncertainty, you would think companies would go back to the drawing board to…
Just because you’re a baby business doesn’t mean you shouldn’t do things properly
One of the benefits of having been around the block as often as I have is that I have had the privilege of working for and with a variety of different kinds of businesses.
Expect the Unexpected
The pandemic no doubt caught a lot of companies off guard and, if nothing else, has highlighted just how important crisis planning is.
Your secret weapon in a recession
Stakeholders support companies that they trust – especially when times are tough – and strategic communications around your purpose is far more effective at building trust than big marketing campaigns.
#ReputationWithPurpose
So what is #ReputationWithPurpose and why is it important? Take a read here: Reputation with Purpose…
You're missing the point!
At this risk of offending the few who ‘get it’ I will stand by my provocative heading… South Africans are missing the point! Everyone…
Your Reputation Is More Important Than Your Revenue
Small and medium size businesses are so preoccupied with chasing sales that they just don’t seem to have the head space to consider reputation…
Reputation and Purpose
Having spent the last week in conferences – one at GIBS on strategic communications and reputation and then the inaugural Africa Shared Value Summit…
The Lost Art of Communications
The agency model is broken… it broke way back at the dawn of the big, sexy advertising agencies.