Examples of Previous Work

Campaigns

#BeTheMentor - award winning, integrated TTL behaviour change campaign that achieved: 91% reduction in underage drinking amongst control group | support from government stakeholders and helped to avert onerous excise increases and marketing bans for

#BeTheMentor - award winning, integrated TTL behaviour change campaign that achieved: 91% reduction in underage drinking amongst control group | support from government stakeholders and helped to avert onerous excise increases and marketing bans for SABMiller

You Decide - national campaign executed in schools across South Africa which reached over 1 million pupils and won significant government support

You Decide - national campaign executed in schools across South Africa which reached over 1 million pupils and won significant government support

#SheLovesBeer - campaign run both internally and externally to celebrate Women's Day and change perceptions of women and beer

#SheLovesBeer - campaign run both internally and externally to celebrate Women's Day and change perceptions of women and beer

Beer Mix - social media campaign to change perceptions of beer as a bitter and boring drink

Beer Mix - social media campaign to change perceptions of beer as a bitter and boring drink

#GoFarming - social media campaign to support SABMiller's sustainability credentials and create awareness of our grassroots initiatives

#GoFarming - social media campaign to support SABMiller's sustainability credentials and create awareness of our grassroots initiatives

In Safe Hands - conservation and fundraising campaign that raised over R1 million to stop rhino poaching

In Safe Hands - conservation and fundraising campaign that raised over R1 million to stop rhino poaching

Seven Passes - CSR campaign for major clothing retailer

Seven Passes - CSR campaign for major clothing retailer

#ChangeOneThing - tactical social media campaign and CSR initiative

#ChangeOneThing - tactical social media campaign and CSR initiative

Written Work

Out of Balance

Monthly Internal Newsletter

  • Completely redesigned the newsletter

  • Implemented system for gathering content and submissions

  • Implemented tracking and analytics

  • Average read rate of over 60%

Read Here
LinkedIn Newsletter

Personal LinkedIn Newsletter

  • Over 7500 views of first series - How to be a Thought Leader

Read Here
Blog

It’s a Shovel Blogs

Read Here

Executive Profiling

Screenshot of three LinkedIn posts produced by It's a Shovel of Unilever South Africa executives sharing company updates and achievements.
Social media posts created by It's a Shovel featuring employees and activities related to Unilever, including a person holding ice cream, a group dining outdoors, and a building with palm trees.
An magazine article titled "Building Strong Connections", written by It's a Shovel, with a photograph of four businesspeople dressed in business attire, engaging in conversation, standing next to a BMW car outdoors.

Interviews

Interview with Rob Law, Founder and CEO, Trunki

Interview with Rob Law, Founder and CEO, Trunki

Interview with Sharon Constançon, Chair of the South African Chamber of Commerce UK

Interview with Sharon Constançon, Chair of the South African Chamber of Commerce UK

Interview with Jane Baylor, The Smart Connector

Interview with Jane Baylor, The Smart Connector