Examples of Previous Work
Campaigns
#BeTheMentor - award winning, integrated TTL behaviour change campaign that achieved: 91% reduction in underage drinking amongst control group | support from government stakeholders and helped to avert onerous excise increases and marketing bans for SABMiller
You Decide - national campaign executed in schools across South Africa which reached over 1 million pupils and won significant government support
#SheLovesBeer - campaign run both internally and externally to celebrate Women's Day and change perceptions of women and beer
Beer Mix - social media campaign to change perceptions of beer as a bitter and boring drink
#GoFarming - social media campaign to support SABMiller's sustainability credentials and create awareness of our grassroots initiatives
In Safe Hands - conservation and fundraising campaign that raised over R1 million to stop rhino poaching
Seven Passes - CSR campaign for major clothing retailer
#ChangeOneThing - tactical social media campaign and CSR initiative
Written Work
Monthly Internal Newsletter
Completely redesigned the newsletter
Implemented system for gathering content and submissions
Implemented tracking and analytics
Average read rate of over 60%
Personal LinkedIn Newsletter
Over 7500 views of first series - How to be a Thought Leader
It’s a Shovel Blogs
Executive Profiling
Interviews
Interview with Rob Law, Founder and CEO, Trunki
Interview with Sharon Constançon, Chair of the South African Chamber of Commerce UK
Interview with Jane Baylor, The Smart Connector