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How strong is your company's reputation?
We know it instinctively and it’s been proven empirically… companies with a strong reputation perform better. They attract and retain the best talent. Their…
Communications metrics – don’t let them pull the wool over your eyes!
Last year I delivered a talk at GIBS on how to evaluate a communications campaign. When I told the audience of communications professionals that…
3 Key Insights from the Latest Reputation Rankings
Who you are is almost twice as important as what you do! The Reputation Institute has just released their 2018 most reputable companies survey…
The Importance of Being Earnest
My thoughts on PR, campaigns, AVE, data and VIBs (very busy and important people)