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The Trick to Trust
Leading through a crisis requires bold decisions. Which require stakeholder support. Which requires trust.
Purpose 101
Everything you need to know about purpose, sustainability and reputation. Learn how to build a purposeful business and how to spot purpose washing.
Five signs you need more Strategic Communications and less "PR"
With all the uncertainty in our political and socio-economic landscape, business confidence is nearly at its all time low. As with all things sentimental…
Are you flexing your reputation?
There is a direct correlation between your reputation and your bottom line so make sure you’re proactively managing it.
Reputation in a Post-Truth World
In a world where deepfake technology is mainstream companies have to work extra hard at building and protecting their reputation.
Who you are is more important than what you do
The simple truth that who you are is more important than what you do is as true for companies as it is for individuals….
How strong is your company's reputation?
We know it instinctively and it’s been proven empirically… companies with a strong reputation perform better. They attract and retain the best talent. Their…
Are you managing your internal reputation?
Most CEO’s understand the importance of proactively managing their external reputation, but how many make the same effort to understand and manage internal reputation?…
Leadership Branding for Differentiation
Most companies fail to leverage one of their most compelling and distinguishable assets – their leadership. Business today is not about B2B or B2C…
The Reputation Game Has Changed
As the recent #MacroTrends report put out by the Reputation Institute says: “We are at a global strategic inflection point.” With so many macro…
CEOs Need to be More Visible and Engaged
Have you noticed the absence of local CEOs on LinkedIn?! I did a quick check of the top SA listed businesses and…
Ten Things Every CEO Needs to Know
The two most important days in your life are the day you are born and the day you find out why. Mark Twain In…
Communications metrics – don’t let them pull the wool over your eyes!
Last year I delivered a talk at GIBS on how to evaluate a communications campaign. When I told the audience of communications professionals that…
Just because you’re a baby business doesn’t mean you shouldn’t do things properly
One of the benefits of having been around the block as often as I have is that I have had the privilege of working for and with a variety of different kinds of businesses.
The New Normal Is Here
The normal is here whether you see it or not. Understand how expectations have shifted to secure your reputation.
Your secret weapon in a recession
Stakeholders support companies that they trust – especially when times are tough – and strategic communications around your purpose is far more effective at building trust than big marketing campaigns.
What you really need to know in 2020 about reputation
The new year sees the release of numerous reputation / trust reports and countless trends predictions, issue watchlists and an avalanche of wise commentary…
Have You Hugged a Millennial Today?
Build your reputation by connecting with Millennials There are some fascinating findings in the Cracking the Millennial Reputation Code, released this week by Reputation…
3 Key Insights from the Latest Reputation Rankings
Who you are is almost twice as important as what you do! The Reputation Institute has just released their 2018 most reputable companies survey…
#ReputationWithPurpose
So what is #ReputationWithPurpose and why is it important? Take a read here: Reputation with Purpose…