Are you flexing your reputation?

There is a DIRECT correlation between your reputation and your bottom line so make sure you’re proactively managing it.

Employees, customers and suppliers will have an opinion about your reputation whether you’re managing it or not. And reputational risks don’t just go away.

Having helped businesses of all sizes to build and really leverage their reputation, I have seen first hand just how powerful reputation management can be in delivering business targets.

To help get you started on the journey, here are a couple practical tips that you could implement today.

Tip 1: Take some time to map out who all your stakeholders are and what influence they have on your business – as well as how they influence each other. Identify your key opinion shapers and put an engagement programme in place to make sure you keep them friendly.

Tip 2: Find out what those stakeholders’ current perception of your business is. Look for weak spots that need to be urgently addressed and strong points that you can leverage. This doesn’t have to be a formal survey process. Build a couple probing questions into sales calls and meetings, etc and make this sort of feedback part of your reporting cycle.

Tip 3: Build your narrative – write out the whole story. If it’s not clear in your head what makes your business special then why should anyone else think so. Use this exercise to identify what you need to do better and to package the messages around what you do best.

Tip 4: Don’t forget that your personal brand has a massive influence on your company’s reputation so make sure it’s properly curated.

If you’re ready for proactive reputation management, then get in touch to set up some time for a “no strings” exploratory chat.