Jessica Whitcutt 05/12/2023 Jessica Whitcutt 05/12/2023

Leadership Branding for Differentiation

Most companies fail to leverage one of their most compelling and distinguishable assets – their leadership. Business today is not about B2B or B2C…

Jessica Whitcutt 29/07/2022 Jessica Whitcutt 29/07/2022

Communications metrics – don’t let them pull the wool over your eyes!

Last year I delivered a talk at GIBS on how to evaluate a communications campaign. When I told the audience of communications professionals that…

Jessica Whitcutt 03/09/2018 Jessica Whitcutt 03/09/2018

By Raoul Davis, Partner at Ascendant Group and a leading global expert on CEO Branding. Most companies fail to leverage one of their most compelling…

Jessica Whitcutt 20/03/2018 Jessica Whitcutt 20/03/2018

Who you are is almost twice as important as what you do! The Reputation Institute has just released their 2018 most reputable companies survey…

Jessica Whitcutt 22/01/2018 Jessica Whitcutt 22/01/2018

So what is #ReputationWithPurpose and why is it important? Take a read here: Reputation with Purpose…