Jessica Whitcutt 12/01/2024 Jessica Whitcutt 12/01/2024

Are you managing your internal reputation?

Most CEO’s understand the importance of proactively managing their external reputation, but how many make the same effort to understand and manage internal reputation?…

Jessica Whitcutt 05/12/2023 Jessica Whitcutt 05/12/2023

Leadership Branding for Differentiation

Most companies fail to leverage one of their most compelling and distinguishable assets – their leadership. Business today is not about B2B or B2C…

Jessica Whitcutt 25/09/2023 Jessica Whitcutt 25/09/2023

The Reputation Game Has Changed

As the recent #MacroTrends report put out by the Reputation Institute says: “We are at a global strategic inflection point.” With so many macro…

Jessica Whitcutt 10/08/2023 Jessica Whitcutt 10/08/2023

CEOs Need to be More Visible and Engaged

Have you noticed the absence of local CEOs on LinkedIn?! I did a quick check of the top SA listed businesses and…

Jessica Whitcutt 01/08/2022 Jessica Whitcutt 01/08/2022

Radical Honesty and Crisis Communications

If you had $658 billion at risk would you make a plan? With two thirds of companies unprepared for a crisis and a far…

Jessica Whitcutt 29/07/2022 Jessica Whitcutt 29/07/2022

Communications metrics – don’t let them pull the wool over your eyes!

Last year I delivered a talk at GIBS on how to evaluate a communications campaign. When I told the audience of communications professionals that…

Jessica Whitcutt 02/02/2022 Jessica Whitcutt 02/02/2022

Dear boss, you are the problem

In an age of hyper competitiveness, global economic volatility and socio-political uncertainty, you would think companies would go back to the drawing board to…

Jessica Whitcutt 06/09/2021 Jessica Whitcutt 06/09/2021

Just because you’re a baby business doesn’t mean you shouldn’t do things properly

One of the benefits of having been around the block as often as I have is that I have had the privilege of working for and with a variety of different kinds of businesses.

Jessica Whitcutt 15/04/2020 Jessica Whitcutt 15/04/2020

Your secret weapon in a recession

Stakeholders support companies that they trust – especially when times are tough – and strategic communications around your purpose is far more effective at building trust than big marketing campaigns.