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The Trick to Trust
Leading through a crisis requires bold decisions. Which require stakeholder support. Which requires trust.

Purpose 101
Everything you need to know about purpose, sustainability and reputation. Learn how to build a purposeful business and how to spot purpose washing.

Do Innovation Better
Cost-cutting may be an effective way to survive, but inclusive innovation is the best way to thrive and grow out of this crisis.

The Secret Ingredients to Successful Innovation…
The sheer scale of systemic ‘brokenness’ we find ourselves in requires us all to dig deep and find new and better ways of doing things. In other words, we need innovation now more than ever before.

Reputation in a Post-Truth World
In a world where deepfake technology is mainstream companies have to work extra hard at building and protecting their reputation.

Who you are is more important than what you do
The simple truth that who you are is more important than what you do is as true for companies as it is for individuals….

Leadership, Purpose and Ambiguity
The greatest gift of leadership is the ability to create positive impact at scale. It’s a gift, but it’s also a sometimes an overwhelming…

The Economics of Purpose
Let’s start with the facts: The economic costs of the lack of purpose exceeds £130bn a year Purpose improves financial performance by…

Time to ReAlign
Cultures shift in unsettled times and new normals require new norms. Our ReAlign programme will help leaders to evolve their company’s culture to be fit-for-purpose for the post-Covid world.

Business is Not About Business. It's About Life.
Business like life is neither linear nor simply black and white.

Your secret weapon in a recession
Stakeholders support companies that they trust – especially when times are tough – and strategic communications around your purpose is far more effective at building trust than big marketing campaigns.

Leadership in a Crisis
It’s during the moments of crisis that your leadership abilities are truly put to the test.


Bullet Proof your Business with Purpose
The point about stuff you don’t know, is generally that you don’t know that you don’t know. Which in some cases is kind of…

How to get sh!t done with a sense of purpose
Apart from being full of infectious energy, Grant Field, CEO of FedGroup, has to be one of the most likeable CEOs I have ever met. No airs and graces…

Your business needs a clear Purpose to survive
I met with a potential client the other day and halfway through explaining to him how the old economic order is coming to an…