Purposeful leadership and great communications are essential in times of crisis.

Whether you have 10 employees or 10 000, it is critical that you provide:

  • Compassion - Covid-19 and the politics of pandemics will fundamentally reshape society. Followers want leaders who 'see' them, who 'hear' them and whom they can trust to make difficult decisions humanely.

  • Stability - there will be mental, physical and psychological pressures on you as a leader. Make sure you keep your own emotions in check, work on your own resilience and build your executive presence. It’s during the moments of crisis that your leadership abilities are truly put to the test.

  • Purpose - life must go on, but your people need to be able to find meaning in what they are doing otherwise all the outside noise will overwhelm everyone and you’ll end up in pandemic paralysis. Uniting your team behind a purpose greater than profit is now essential.

  • Hope - positivity fuels productivity so focus on an inspirational future, celebrate the small wins, look for the good news and be sure you have great internal communications systems and content to keep the heart of your organisation pumping.

We're creating a toolkit to help SMEs implement some simple, but effective crisis management strategies... let us know if you'd like to be added to the distribution list.

Jessica Whitcutt

Accomplished corporate communications and reputation professional with proven history in helping both major multinational firms and high growth businesses deliver bottom line performance through enhanced reputational capital. A highly strategic and insightful approach, balanced with an understanding of the need for executional excellence, team effectiveness, and broad collaboration with all stakeholders.

Proven success leading and managing large projects in matrix organisations, change initiatives, internal and external communications, stakeholder engagement programmes and digital media to maximise reach and engage with culturally and demographically diverse audiences.

Excellent communicator, creative and innovative problem solver, strategic thinker and inspirational leader.

CliftonStrengths / Gallup - Achiever | Connectedness | Strategic | Relator | Command

https://www.itsashovel.com
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Embrace the Curve

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Your Guide to Calming Panic in the Office