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behaviour change campaign that achieved: 91% reduction in underage drinking amongst control group | support from government stakeholders and helped to avert onerous excise increases and marketing bans for SABMiller https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/2c41785a-f885-4bc8-b7fe-28d47ceea8dc/12.png Portfolio Interview with Rob Law, Founder and CEO, Trunki https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/e68863dd-83fd-4ca0-a746-2eecab7b9b90/13.png Portfolio Interview with Sharon Constançon, Chair of the South African Chamber of Commerce UK https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/a166e926-03a8-41c9-92c7-e7d83cca46e5/14.png Portfolio Interview with Jane Baylor, The Smart Connector https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/9abebb11-5e90-4007-88ad-a59671116d2e/Slide1.JPG Portfolio Screenshot of three LinkedIn posts produced by It's a Shovel of Unilever South Africa executives sharing company updates and achievements. https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/5384eec5-5779-4342-a157-4c2d8fc46a33/Slide2.JPG Portfolio Social media posts created by It's a Shovel featuring employees and activities related to Unilever, including a person holding ice cream, a group dining outdoors, and a building with palm trees. https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/4ad58d85-88e6-4ded-af6c-a9fb8c977b71/Slide3.JPG Portfolio An magazine article titled "Building Strong Connections", written by It's a Shovel, with a photograph of four businesspeople dressed in business attire, engaging in conversation, standing next to a BMW car outdoors. https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/96609520-4ac0-4e22-aa91-67b99a8084f7/2.png Portfolio You Decide - national campaign executed in schools across South Africa which reached over 1 million pupils and won significant government support https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/a0c18d5a-667f-44d8-b78f-7630f3a0f3c6/3.png Portfolio #SheLovesBeer - campaign run both internally and externally to celebrate Women's Day and change perceptions of women and beer https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/e1534b66-f287-4a7f-9b72-79f4ea1bdf25/4.png Portfolio Beer Mix - social media campaign to change perceptions of beer as a bitter and boring drink https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/6da56264-237c-4160-b14b-d95fa9f7a2de/5.png Portfolio #GoFarming - social media campaign to support SABMiller's sustainability credentials and create awareness of our grassroots initiatives https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/086287ef-5a4c-4882-8113-7184bd1ad2ea/6.png Portfolio In Safe Hands - conservation and fundraising campaign that raised over R1 million to stop rhino poaching 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2026-04-23