https://itsashovel.com/blog daily 0.75 2025-05-24 https://itsashovel.com/blog/trick-to-trust monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1587475420187-UVXXJ1AWYWS8K5NBZSFZ/The+Trick+to+Trust.jpg Blog - The Trick to Trust https://itsashovel.com/blog/purpose101 monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1593680554779-KGDCVP2551BP18P0TMTN/Purpose+101.jpg Blog - Purpose 101 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1593680201164-6MXXY2F4RWPFGD6GOCWL/Accenture.jpg Blog - Purpose 101 https://itsashovel.com/blog/courageous-leadership monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1597678659366-YY2E6SIYKKRN8ER35PQE/Courageous+leadership+.jpg Blog - Courageous Leadership https://itsashovel.com/blog/blog/five-signs-you-need-more-strategic-communications monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1586884716103-PJKXO3NCYE01DXRY7R9C/Less+PR.jpg Blog - Five signs you need more Strategic Communications and less "PR" https://itsashovel.com/blog/do-innovation-better monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1596035175634-JFZV7XAHRLNCXMCCSXKX/Start+your+journey.png Blog - Do Innovation Better https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1596036507787-KZYZFMAAMQJMO40N4M4X/Blog+image.jpg Blog - Do Innovation Better https://itsashovel.com/blog/innovation-and-purpose monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1594797492123-LBCNNRLJQ1XZKSZE0CLV/Inclusive+innovation.png Blog - The Secret Ingredients to Successful Innovation… https://itsashovel.com/blog/reputation-drives-performance monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1594307793458-IQ36TZ0AOZVZNIPO8877/Reputation+drives+performance.jpg Blog - Are you flexing your reputation?</strong> https://itsashovel.com/blog/books-to-change-culture monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1593183511036-3GJ5EHX9TT7Z5JP25LRA/Bookshelf.jpg Blog - How to use books to create&nbsp;the&nbsp;cultural shifts you need https://itsashovel.com/blog/reputation-in-a-post-truth-world monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1583263382283-0WFV95QQ532TPQM1CAJI/Deepfake+with+text.png Blog - Reputation in a Post-Truth World https://itsashovel.com/blog/blog/who-you-are-is-important monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976122066-MFCIEM72TM27BJUSZPWR/Who-you-are-770x385.jpg Blog - Who you are is more important than what you do https://itsashovel.com/blog/blog/leadership-purpose-and-ambiguity monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976609292-RPTKJ1750B2HA15R6OLH/Leadership-Purpose-and-Ambiguity-770x385.jpg Blog - Leadership, Purpose and Ambiguity https://itsashovel.com/blog/blog/how-strong-is-your-companys-reputation monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581975993297-L1N1BVPT798VLPEKVSAD/strength-with-text-770x385.jpg Blog - How strong is your company's reputation? https://itsashovel.com/blog/blog/are-you-managing-your-internal-reputation monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976833758-C7O5JXAFW9D2Z2V3HBE3/Internal-Reputation-with-text-770x385.jpg Blog - Are you managing your internal reputation? https://itsashovel.com/blog/blog/leadership-branding monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976174213-AQDNLYRZQ2RNARAXMXMP/Leadership-branding--770x385.jpg Blog - Leadership Branding for Differentiation https://itsashovel.com/blog/blog/the-reputation-game-has-changed monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976245564-HOXRLYB6V178BHB8VTNZ/Chess-with-text-770x385.jpg Blog - The Reputation Game Has Changed https://itsashovel.com/blog/blog/ceos-need-to-be-more-visible-and-engaged monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976390523-23ZHJZEOHFYV8YBTANNL/CEO-visibility-with-text-770x385.jpg Blog - CEOs Need to be More Visible and Engaged https://itsashovel.com/blog/blog/10-things-need-know monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977210374-J3T7CU743OWBVU6GYA2C/Top-ten-with-text-770x385.jpg Blog - Ten Things Every CEO Needs to Know https://itsashovel.com/blog/reinvent-the-office-library monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1591020527844-LDGG5ZWP4BM4FH13SBY7/Library+banner.jpg Blog - Reinvent the Office Library https://itsashovel.com/blog/blog/the-economics-of-purpose monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976703722-EMZLG2FR9UZRFI7VMKU6/Economics-of-purpose-with-text-770x385.jpg Blog - The Economics of Purpose https://itsashovel.com/blog/blog/radical-honesty-crisis-communications monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977893869-NXHJB1K2FC6B9IIC9MZ7/Radical-Honesty-with-text-2-770x385.jpg Blog - Radical Honesty and Crisis Communications https://itsashovel.com/blog/blog/communications-metrics monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581978091788-00E7VLGAF656BII62DRH/Wool-with-text-770x385.jpg Blog - Communications metrics – don’t let them pull the wool over your eyes! https://itsashovel.com/blog/blog/dear-boss-you-are-the-probleminternal-communications monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581978042084-UK1H0SVXHQQIAFFO97SD/Fabric-with-copy-770x385.jpg Blog - Dear boss, you are the problem https://itsashovel.com/blog/blog/communications-strategy-makes-the-difference-in-business-growth monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581978157325-20I0ZX9D3FQWJNKDKG0J/Tape-with-copy-770x385.jpg Blog - Just because you’re a baby business doesn’t mean you shouldn’t do things properly https://itsashovel.com/blog/65-roses-and-a-trunki monthly 0.5 2020-06-18 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1592469591176-1KDEZ0ZF0C1Z9Z3LA7IC/Banner.jpg Blog - 65 Roses and a Trunki - an interview https://itsashovel.com/blog/expect-the-unexpected monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1591352381022-VLSDWS038LAHDYZJCCUP/Expect+the+unexpected+.jpg Blog - Expect the Unexpected https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1591349914703-ZWYFBMCC85RJ2UYOMK15/Jamie+Paddon.jpg Blog - Expect the Unexpected Guest blog by Jamie Paddon from Bristol Risk Solutions - our partners in business continuity and cyber risk management https://itsashovel.com/blog/realign monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1591020271974-76XALZJSK7I8A50HS3UC/ReAlign+banner.jpg Blog - Time to ReAlign https://itsashovel.com/blog/the-new-normal-is-here monthly 0.5 2020-05-05 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1588712853962-ODTC4XJMDTG09S25DECS/Expectations.jpg Blog - The New Normal Is Here Photo by Jan Tinneberg on Unsplash https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1588712774208-1KSY4EQ2RWNX8QR2U5KW/Reputation+Drivers.jpg Blog - The New Normal Is Here Source: RepTrak https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1588713054731-15ASHZQDO9Y905ME2V0H/Pharma+share+prices.jpg Blog - The New Normal Is Here https://itsashovel.com/blog/good-bad-happy monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1592385515690-EKJQDTUX3WFNW8RSYDQO/Happiness+banner.jpg Blog - The Good. The Bad. And the Happy. https://itsashovel.com/blog/business-is-not-about-business monthly 0.5 2020-04-29 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1588168653645-XFL8MFUB5706TPMXL985/Business+is+about+life.jpg Blog - Business is Not About Business. It's About Life. https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1588167639829-GJP4ZPKKCI7WZ67TO6V6/Hong+Kong+graffiti.jpg Blog - Business is Not About Business. It's About Life. Graffiti in Hong Kong subway: We can't return to normal, because the normal that we had was precisely the problem https://itsashovel.com/blog/purpose-in-a-recession monthly 0.5 2020-04-17 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1586945186273-GML0TD489QART7YPPGVE/Secret+weapon+hearts.jpg Blog - Your secret weapon in a recession Now is the time to be winning hearts and minds https://itsashovel.com/blog/embrace-the-curve monthly 0.5 2020-04-01 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1585737170259-YJZ4SO79CA7SMZZTN6LL/Curve.png Blog - Embrace the Curve https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1585736178258-JMU71BXUPLU2TCR4Q89H/Change+Curve.jpg Blog - Embrace the Curve https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1585736505398-S1HLB9S934T3HVML8ATX/Pandemic+response.jpg Blog - Embrace the Curve https://itsashovel.com/blog/leadership-in-a-crisis monthly 0.5 2020-03-20 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1584442323289-IE2O66HJGEG39Y37YXL6/Crisis+management+with+text.jpg Blog - Leadership in a Crisis https://itsashovel.com/blog/your-guide-to-calming-panic-in-the-office monthly 0.5 2020-03-13 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1584094112002-FYMHU02YHJ8TZPGJQE7K/Coronavirus.jpg Blog - Your Guide to Calming Panic in the Office https://itsashovel.com/blog/reputation-trends-2020 monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581984907195-4ECFII6G6OND1UIRAPBX/Reputation-2020-770x385.jpg Blog - What you really need to know in 2020 about reputation https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581975175802-7V4DGTM23GJXZC3VP3W5/63.png Blog - What you really need to know in 2020 about reputation https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581975175555-QX55LMB3S6WWYMKPDT9E/RWP-journey-01-1-1024x317.jpg Blog - What you really need to know in 2020 about reputation https://itsashovel.com/blog/blog/millennial-influence-on-reputation monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976314508-0B8CMYJ8TUEF01OSLYAR/Tree-hug-with-text-770x385.jpg Blog - Have You Hugged a Millennial Today? https://itsashovel.com/blog/blog/leverage-your-ceo-brand-for-greater-returns monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976467521-YIYDS2NASA4A84XIVWCX/CEO-Brand-with-text-770x385.jpg Blog - Leverage Your CEO Brand for Greater Returns https://itsashovel.com/blog/blog/ceo-branding-is-here monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976552188-7RBA53ZAAC40W2EG0P1Q/Ascendant-Global-770x433.jpg Blog - CEO Branding Is Here https://itsashovel.com/blog/blog/find-your-purpose-live-your-truth monthly 0.5 2020-02-18 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581975176136-GAEUSFJ26BZDOZXPDBHP/Madiba-Day-message.jpg Blog - Find your Purpose. Live your Truth. Purpose https://itsashovel.com/blog/blog/bullet-proof-your-business-with-purpose monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976901789-655Z31VX7ZYGER7AY4HN/Bullet-proof-your-business-with-purpose-770x385.jpg Blog - Bullet Proof your Business with Purpose https://itsashovel.com/blog/blog/how-to-get-sht-done-with-a-sense-of-purpose monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581976955993-BJ0UG3TIWD8VMGNWKJS1/Grant-Field-with-text-770x385.jpg Blog - How to get sh!t done with a sense of purpose https://itsashovel.com/blog/blog/your-business-needs-a-clear-purpose-to-survive monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977023590-WFWZHPEDH68QQOUCWTMX/The-Thinker-with-text-770x385.jpg Blog - Your business needs a clear Purpose to survive https://itsashovel.com/blog/blog/latest-reputation-rankings monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977147970-JVSKKT6Z6VBBU6T05ULM/Who-you-are-counts-more-than-what-you-do-770x385.jpg Blog - 3 Key Insights from the Latest Reputation Rankings https://itsashovel.com/blog/blog/reputationwithpurpose monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1582058103460-UXCLEKSYF7EVJUQUV43B/Top-Secret-with-text-370x185.jpg Blog - #ReputationWithPurpose https://itsashovel.com/blog/blog/reputation-with-purpose monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977294486-EGTCZXYZJE81AOFQTDQ2/Mask-with-text-01-770x385.jpg Blog - You're missing the point! https://itsashovel.com/blog/blog/reputation-trumps-revenue monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977386586-VMMC524JZQZ3VHUVOE7Q/Stars-with-text-770x385.jpg Blog - Your Reputation Is More Important Than Your Revenue https://itsashovel.com/blog/blog/if-you-want-your-business-to-succeed-best-you-solve-a-social-issue monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581977981479-36E5G5XJLQH1ZNRJU4I9/Statue-with-text-770x385.jpg Blog - Reputation and Purpose https://itsashovel.com/blog/blog/lost-art-of-communications monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581978219031-ZKMNVIDDZHYQW1OOMHKR/Mummy-with-copy-770x385.jpg Blog - The Lost Art of Communications https://itsashovel.com/blog/blog/the-importance-of-being-earnest monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581978282906-ZVJS3CAJD9NVP48FHCGW/Dandelion-with-copy-770x385.jpg Blog - The Importance of Being Earnest https://itsashovel.com/blog/category/Leadership monthly 0.5 https://itsashovel.com/blog/category/Public+Relations monthly 0.5 https://itsashovel.com/blog/category/Authors monthly 0.5 https://itsashovel.com/blog/category/Strategic+Communications monthly 0.5 https://itsashovel.com/blog/category/Ethics monthly 0.5 https://itsashovel.com/blog/category/Metrics monthly 0.5 https://itsashovel.com/blog/category/Innovation monthly 0.5 https://itsashovel.com/blog/category/Sustainability monthly 0.5 https://itsashovel.com/blog/category/Millennials monthly 0.5 https://itsashovel.com/blog/category/Reputation monthly 0.5 https://itsashovel.com/blog/category/%23ReputationWithPurpose monthly 0.5 https://itsashovel.com/blog/category/Trends monthly 0.5 https://itsashovel.com/blog/category/Internal+Communications monthly 0.5 https://itsashovel.com/blog/category/Books monthly 0.5 https://itsashovel.com/blog/category/Culture monthly 0.5 https://itsashovel.com/blog/category/CEO+Branding monthly 0.5 https://itsashovel.com/blog/category/Crisis+Communications monthly 0.5 https://itsashovel.com/blog/category/Communications monthly 0.5 https://itsashovel.com/blog/category/Data monthly 0.5 https://itsashovel.com/blog/category/Uncategorized monthly 0.5 https://itsashovel.com/blog/category/Purpose monthly 0.5 https://itsashovel.com/blog/category/No+Shelf+Control monthly 0.5 https://itsashovel.com/blog/category/Shared+Value monthly 0.5 https://itsashovel.com/blog/category/Entrepreneurship monthly 0.5 https://itsashovel.com/blog/category/Strategy monthly 0.5 https://itsashovel.com/blog/category/Business+Performance monthly 0.5 https://itsashovel.com/blog/category/Employee+Engagement monthly 0.5 https://itsashovel.com/blog/tag/Leadership monthly 0.5 https://itsashovel.com/blog/tag/Trunki monthly 0.5 https://itsashovel.com/blog/tag/Public+Relations monthly 0.5 https://itsashovel.com/blog/tag/Corporate+SA monthly 0.5 https://itsashovel.com/blog/tag/Internal+Reputation monthly 0.5 https://itsashovel.com/blog/tag/Wellness monthly 0.5 https://itsashovel.com/blog/tag/Mental+Health monthly 0.5 https://itsashovel.com/blog/tag/Corporate+Affairs monthly 0.5 https://itsashovel.com/blog/tag/Interview monthly 0.5 https://itsashovel.com/blog/tag/Licence+to+trade monthly 0.5 https://itsashovel.com/blog/tag/Metrics monthly 0.5 https://itsashovel.com/blog/tag/Reputational+Risk monthly 0.5 https://itsashovel.com/blog/tag/Sustainability monthly 0.5 https://itsashovel.com/blog/tag/Rob+Law monthly 0.5 https://itsashovel.com/blog/tag/Culture monthly 0.5 https://itsashovel.com/blog/tag/CEO+Branding monthly 0.5 https://itsashovel.com/blog/tag/Crisis+Communications monthly 0.5 https://itsashovel.com/blog/tag/Productivity monthly 0.5 https://itsashovel.com/blog/tag/Activism monthly 0.5 https://itsashovel.com/blog/tag/Memoir monthly 0.5 https://itsashovel.com/blog/tag/Employee+engagement monthly 0.5 https://itsashovel.com/blog/tag/Communications monthly 0.5 https://itsashovel.com/blog/tag/Campaigns monthly 0.5 https://itsashovel.com/blog/tag/Design+Thinking monthly 0.5 https://itsashovel.com/blog/tag/Social+Issues monthly 0.5 https://itsashovel.com/blog/tag/Crisis monthly 0.5 https://itsashovel.com/blog/tag/Resilience monthly 0.5 https://itsashovel.com/blog/tag/Coronavirus monthly 0.5 https://itsashovel.com/blog/tag/Systems+Thinking monthly 0.5 https://itsashovel.com/blog/tag/Business+Performance monthly 0.5 https://itsashovel.com/blog/tag/South+Africa monthly 0.5 https://itsashovel.com/blog/tag/Inclusion monthly 0.5 https://itsashovel.com/blog/tag/Growth monthly 0.5 https://itsashovel.com/blog/tag/Diversity monthly 0.5 https://itsashovel.com/blog/tag/Risk monthly 0.5 https://itsashovel.com/blog/tag/Strategic+Communications monthly 0.5 https://itsashovel.com/blog/tag/Empathy monthly 0.5 https://itsashovel.com/blog/tag/Branding monthly 0.5 https://itsashovel.com/blog/tag/Risk+Management monthly 0.5 https://itsashovel.com/blog/tag/Neurodiversity monthly 0.5 https://itsashovel.com/blog/tag/Ethics monthly 0.5 https://itsashovel.com/blog/tag/Innovation monthly 0.5 https://itsashovel.com/blog/tag/Quiz monthly 0.5 https://itsashovel.com/blog/tag/Corporate+Positioning monthly 0.5 https://itsashovel.com/blog/tag/Reputation monthly 0.5 https://itsashovel.com/blog/tag/%23ReputationWithPurpose monthly 0.5 https://itsashovel.com/blog/tag/Trends monthly 0.5 https://itsashovel.com/blog/tag/Internal+Communications monthly 0.5 https://itsashovel.com/blog/tag/Books monthly 0.5 https://itsashovel.com/blog/tag/Communications+strategy monthly 0.5 https://itsashovel.com/blog/tag/Happiness monthly 0.5 https://itsashovel.com/blog/tag/Millennial monthly 0.5 https://itsashovel.com/blog/tag/Purpose monthly 0.5 https://itsashovel.com/blog/tag/Africa+Growth+Strategy monthly 0.5 https://itsashovel.com/blog/tag/Governance monthly 0.5 https://itsashovel.com/blog/tag/Trust monthly 0.5 https://itsashovel.com/blog/tag/Shared+Value monthly 0.5 https://itsashovel.com/blog/tag/Reading monthly 0.5 https://itsashovel.com/blog/tag/Crisis+Management monthly 0.5 https://itsashovel.com/blog/tag/Strategy monthly 0.5 https://itsashovel.com/blog/tag/Radical+Honesty monthly 0.5 https://itsashovel.com/blog/tag/Entrepreneur monthly 0.5 https://itsashovel.com/blog/tag/Recession monthly 0.5 https://itsashovel.com/blog/tag/Reputation+Rankings monthly 0.5 https://itsashovel.com/home daily 1.0 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/35ecf84e-43df-4b85-a805-df6d63f27b2d/RedPepper.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/aabe07d8-fcb8-48b6-88ea-b551441b0241/DT+One.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/e96abdc6-ac66-4252-b151-c833c91034c5/Ezra.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/b6fcc4e8-bdf5-4605-84c7-200326c03b4c/Thunes.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/9454000c-f2cb-44eb-b9f6-1d29ea2ee99a/GreenPepper.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581629474666-7CHMTWDHN4GU84EOPRH4/optimised-our-clients-_0000_ias.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581629480336-L24SR42QSNPC52I0S1CK/optimised-our-clients-_0017_ias.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581629475906-6KQG2DFXT29R6CQDBGMD/optimised-our-clients-_0012_ias.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581629478457-6A0O1OFMJP9JO0A9Z23Q/optimised-our-clients-_0018_ias.png It's a Shovel - Reputation with Purpose https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1581629476394-WCE1U8NFJUMLHP89M8T6/optimised-our-clients-_0013_ias.png It's a Shovel - Reputation with Purpose https://itsashovel.com/contact daily 0.75 2026-04-02 https://itsashovel.com/services daily 0.75 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1da76735-afed-489a-ae3e-da3e2789c9fb/Workshops.png Services https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/1009cf37-75b3-45bf-b7fc-20245e539b66/Change+Management+Comms.png Services https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/a9f0280b-90d7-49a8-a9f5-1ff9422f3b36/Leadership+Branding.png Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Services https://itsashovel.com/reputation-with-purpose daily 0.75 2022-07-02 https://itsashovel.com/about daily 0.75 2025-05-24 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/d15bdca9-d885-44f3-a3ed-730a642580f4/Jessica+Whitcutt_.jpg About - Jessica Whitcutt (Founder) I bring decades of experience in strategic communications, reputation management, and B2B marketing to help leaders of high-growth businesses shape the culture of their teams. My work sits at the intersection of messaging, leadership and organisational dynamics - helping founders and executives communicate with clarity, build trust, and align their teams around a shared purpose. Whether you're scaling fast or navigating change, I help you dig into what matters most and articulate it in ways that move people. I am a member of the Chartered Institute of Public Relations, hold a BA in English and Law, and have completed numerous executive development programmes both in South Africa and the UK. Born and raised in Johannesburg, South Africa, I have travelled extensively, worked with clients all over the world, and now live in the UK with my family. Connect with me on LinkedIn https://itsashovel.com/terms daily 0.75 2020-02-20 https://itsashovel.com/wine-gb-application daily 0.75 2025-10-03 https://itsashovel.com/privacy daily 0.75 2020-02-20 https://itsashovel.com/assessment daily 0.75 2022-07-02 https://itsashovel.com/portfolio daily 0.75 2022-09-12 https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/11f268e1-a7cf-4b40-9aed-2afc1424feac/1.png Portfolio #BeTheMentor - award winning, integrated TTL behaviour change campaign that achieved: 91% reduction in underage drinking amongst control group | support from government stakeholders and helped to avert onerous excise increases and marketing bans for SABMiller https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/2c41785a-f885-4bc8-b7fe-28d47ceea8dc/12.png Portfolio Interview with Rob Law, Founder and CEO, Trunki https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/e68863dd-83fd-4ca0-a746-2eecab7b9b90/13.png Portfolio Interview with Sharon Constançon, Chair of the South African Chamber of Commerce UK https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/a166e926-03a8-41c9-92c7-e7d83cca46e5/14.png Portfolio Interview with Jane Baylor, The Smart Connector https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/9abebb11-5e90-4007-88ad-a59671116d2e/Slide1.JPG Portfolio https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/5384eec5-5779-4342-a157-4c2d8fc46a33/Slide2.JPG Portfolio https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/4ad58d85-88e6-4ded-af6c-a9fb8c977b71/Slide3.JPG Portfolio https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/96609520-4ac0-4e22-aa91-67b99a8084f7/2.png Portfolio You Decide - national campaign executed in schools across South Africa which reached over 1 million pupils and won significant government support https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/a0c18d5a-667f-44d8-b78f-7630f3a0f3c6/3.png Portfolio #SheLovesBeer - campaign run both internally and externally to celebrate Women's Day and change perceptions of women and beer https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/e1534b66-f287-4a7f-9b72-79f4ea1bdf25/4.png Portfolio Beer Mix - social media campaign to change perceptions of beer as a bitter and boring drink https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/6da56264-237c-4160-b14b-d95fa9f7a2de/5.png Portfolio #GoFarming - social media campaign to support SABMiller's sustainability credentials and create awareness of our grassroots initiatives https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/086287ef-5a4c-4882-8113-7184bd1ad2ea/6.png Portfolio In Safe Hands - conservation and fundraising campaign that raised over R1 million to stop rhino poaching https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/8ac66ab2-60b6-48f6-984f-f8983d101497/7.png Portfolio Seven Passes - CSR campaign for major clothing retailer https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/8a0876d2-e73b-4899-aaba-edfa8c090e78/8.png Portfolio #ChangeOneThing - tactical social media campaign and CSR initiative https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/dde71e46-0a2c-4d2e-90f3-b177db4cb7b9/Out+of+Balance https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/0206f712-ae4e-40b0-a36c-6ba127195fc7/10.png https://images.squarespace-cdn.com/content/v1/5e41d78ca61b2a0be8599473/0213b28b-29bb-451b-84de-d0eabb8bd646/Blog https://itsashovel.com/workshops daily 0.75 2025-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg Workshops https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Workshops https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225298850-6RK21Y7YG7VPMPS9NQT9/Rectangle+27.jpg Workshops https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Workshops https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225298850-6RK21Y7YG7VPMPS9NQT9/Rectangle+27.jpg Workshops https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg Workshops https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e7b2e71d-7fb6-44c2-a351-68b8e4022961/14_MARKETPLACE_SHOT_3_1002_03_QC.jpg